Mohombi in the studio with RedOne
RedOne is the producer behind almost all of Lady Gaga's hit songs ("Poker Face" and "Bad Romance" to name a few) and now he has own record label.
The label is called 2101 Records, distributed through Universal Music. 2101 Records' first artist is singer Mohombi who's already won a South African Grammy. The 23-year-old singer was born in the Congo, but raised in Sweden. His music reflects his heritage, which is a mixture of African-soca and Swedish pop.
RedOne says he signed Mohombi because he's a global artist who has his "own world" like Lady Gaga and can write killer hooks and melodies. By "own world" RedOne means Mohombi knows what image and vision he wants to show to the world.
Mohombi's first single "Bumpy Ride" , produced by RedOne, will be released October 4, 2010. It's sure to be a number one hit. The song has RedOne's trademark submarine bass-lines and simple, catchy hooks, yet it sounds like Trinidadian carnival music. Just think of Kevin Lyttle's 2004 hit "Turn Me On." Mohombi vocals are of a nice, tenor tone that sound all his own. He even sort of shouts out Lady Gaga with the line "I'm on top of my love game and you're gonna get it tonight." I guess Mohombi is the guy with "a smile on his mouth his hand on his cock." Best believe he'll work his disco stick.
Like Gaga, RedOne is a good marketing strategist and he points out in a BBC interview that Mohombi is not only a gifted songwriter, but a man that "every girl will want to dance with" in a club and "put his poster on their wall."
Check out his music video for "Bumpy Ride." There's lots of sandy beaches, bikinis and Mohombi's talent. The choreography is hot and matches the song perfectly.